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"I made my money back within 36 hours and was able to get a client, a really great client, that we got some good results for." - Rory Stern
The Conversion Workshop: Ground-breaking Techniques for Media Buyers
What You're Getting: You’ll be attending a 6 session virtual workshop on Zoom.
You’ll attend 6 unique trainings with a 60-minute break for lunch in between. The sessions will be presented by six of the world's most talented conversion experts, who’ll reveal the very latest conversion strategies.
You’ll walk away with the ability to confidently build high converting ecommerce campaigns, write ads and landing pages like a professional copywriter, create social video ads that convert and use data research to convert more customers.
AdSkills LLC not a part of Facebook.com or Facebook Inc. Additionally, AdSkills LLC is not endorsed by Facebook, Inc. in any way. Facebook is a trademark of Facebook, Inc.
Disclaimer: Campaign results listed above, in our marketing materials, or course materials are not typical and are the result of years of training, experimenting and learning from mistakes. These figures and results are used specifically as examples. Individual results will vary depending on a wide variety of variables and factors. We do not teach ways to make money quick or any forms of black hat marketing. If you are looking for "quick" fixes or and form of black hat strategies then our courses, community and workshops are not a good fit for you.
© 2018-2020 AdSkills LLC, All Rights Reserved
‘Conversion Trailblazers’ Reveal How to Build Blockbuster Ad Campaigns in 2021, Despite the Coming Ad Tracking Apocalypse
Master the Critical Skills Needed to Convert Strangers into Customers
12pm Eastern: Session 2 – How to Increase Ecommerce Conversions
– Ezra Firestone
Takeaways from this session include:
What are the most important KPI’s for ecommerce stores
Which tools will make your life easier
Will Facebook be a friend or foe in 2021?
Presented by: Ezra Firestone - CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer
Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years) and shares his personal and professional insights through Smart Marketer and Zipify Apps.
In 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising. He has also been used by Facebook as a case study on how to use their advertising platform.
3pm Eastern: Session 4 - Optimization for 2021 and beyond: Why your conversion rate is the last metric to focus on and what to do instead
- Justin Christianson
Takeaways from this session include:
The vital KPI’s you need to track in 2021
What you should be testing to get the biggest results
Why ‘DIY’ conversion testers often make mistakes and how you can avoid them
The magic of compounding conversions, and how to grab a bigger slice of the pie in your market
Presented by: Justin Christianson - Co-founder and President of conversion rate optimization agency Conversion Fanatics
Justin has been at the cutting edge of testing, tracking data and implementing winning elements. He’s helped hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their leads, sales and profits.
Justin’s agency also runs PPC ads for clients and uses them alongside conversion optimization as the ‘perfect combo’ for business improvement.
4pm Eastern: Session 5 – The Secrets to Getting 100 Million Video Views - Matt Johnston
Takeaways from this session include:
The #1 ingredient critical for a viral video
How to write the perfect video script
The nuts and bolts of creating social video
How video can help you out of the Facebook iOS14 privacy lockdown
Presented by: Matt Johnston - Guide Social
Matt Johnston is a pioneer in viral social video — helping invent the format, system, and science of creating viral videos that produce leads and sales. After years of success in the publishing industry (including Business Insider, NowThis, New York Magazine, and Men’s Health), Matt founded his own Ecommerce growth agency, Guide Social, specialising in viral video. The agency helps clients produce videos that set the Internet on fire and have 12 Shark Tank clients on their roster.
1pm Eastern: Session 3 – The Death of Pixels
– John Belcher
Takeaways from this session include:
Exactly what’s happening to tracking pixels – and what you need to do about it
The new best practice for tracking ads on Google and Facebook
Tools to make your life easier, including expert recommendations
How to set up campaigns to maximise conversion rates - it’s going to be completely different
Presented by: John Belcher
John is the Vice President of Marketing at LadyBoss. An expert in paid traffic, he has managed over 30M in ad spend to grow businesses across many verticals and business models. He helps clients understand their tracking & attribution and shows how to use this data to optimize conversions. In the past four years, he has helped the 13,000+ members of AdSkills improve their results and put more money in their pockets. He looks forward to helping you do the same.
11am Eastern: Session 1– How to convert more customers with better research and data
- Peep Laja
Takeaways from this session include:
The surprising latest results from the conversion labs
Why your opinions don’t matter
What tools you need to gain insights
How better data can directly lead to increased sales
Presented by: Peep Laja – founder of CXL
Peep Laja is the most influential figure in the world of conversion optimization. He is founder of CXL, a training platform for determined marketers that want to be in the top 1%. He’s also founder of Speero (formerly CXL), a customer experience optimization agency. Using research and experimentation, the agency has spent the last 10 years improving the customer journey and increasing profits for hundreds of brands across the world. Clients include P&G, Revzilla and Codecademy.
5pm Eastern: Session 6 - Guardians Roundtable with Ed Dale & The AdSkills Instructors
Presented by Ed Dale, AdSkills.com
World-renowned copywriter and marketer Ed Dale leads this session which will ensure you leave with a rock-solid plan to start increasing conversions immediately. Currently Director of Marketing at AdSkills, Ed has spent years at the forefront of digital marketing.
After working directly with numerous marketing legends such as Gary Halbert and Frank Kern, he’s generated millions of dollars through online direct marketing.
Also available to share their knowledge and experience will be a range of AdSkills Guardians. These respected members of the AdSkills coaching team have years of hands-on experience increasing conversions for clients.
Straight from the Testing Labs - Steal our Proven Frameworks and Shortcut your Time to More Profitable Campaigns
Yes, I’m excited to profitably GROW my media buying business, regardless of the huge changes coming to Facebook and Google advertising in 2021. I’m ready to transform my conversion rates and start scaling my campaigns. I’m eager to start using proven, cutting-edge conversion techniques to run more profitable ad campaigns and get ahead of the competition.
"I used what I learned and took our campaigns from 1,000 leads per month to 15,000 leads per month."
- Alejandro Reyes
The Biggest Opportunity in a Decade Lies Ahead
Secure Your Seat Now For $498
Yes! Enroll Me Now
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We’re all having to come to terms with the new reality. Digital advertising is never going to be the same. Some have said the golden age of advertising when things were ‘easy’, are coming to an end.
Are you the ‘Rainmaker’ or just the ‘Ads Guy’?
Have you ever stopped to think how you’re viewed by your clients? It’s something that I didn’t pay enough attention to early in my career.
Maybe your clients see you as the digital ‘Rainmaker’, who can produce sales out of thin air. A valuable and indispensable member of the team, who is always coming up with solutions and new ideas.
Alternatively, you may be seen as just the ‘Ads Guy’ (or Gal). Yes, you post online ads but otherwise they don’t see you adding value.
Time for a reality check… When marketing results start going sideways, which person do you think your client is most likely to let go?
If you improve your skills and become known as a Rainmaker, you’re securing your position regardless of what problems are thrown in your direction.
The best way I know is to improve your conversion optimization skills.
As a Rainmaker, you’ll be able to:
"Thanks to what I've learned from AdSkills I'm now one of the top ad guys in my space. I'm even getting asked to speak on podcasts now because of the reputation from my results. And I owe a lot of that to AdSkills."
- Jason Stogsdill
HERE'S WHAT PAST CUSTOMERS HAD TO SAY ABOUT ADSKILLS...
"Landed my first $10k client because of what I learned in your course.”
– Jay Leishman owner of StackDigitalMedia.com
Ever since I finished the Bootcamp, I've gotten better quality clients. I've gotten rave reviews from clients that I have never gotten before because they're so happy, even with results that we've been able to get them within the first 30 days. I've never experienced this before.”
- Liana Ling
“I used what I learned and took our campaigns from 1,000 leads per month to 15,000 leads per month.”
- Alejandro Reyes
2-3pm Eastern: Lunch Break
The Times, They Are A-Changin’
In 2011, just knowing how to run an average Facebook ads could get you hired – few people knew how to set up a campaign… and even fewer knew how to do it properly.
In 2021, running an average Facebook campaign could get you FIRED – brands now need campaigns that lead to conversions and ultimately make money.
It’s now vital to have Conversion Rate Optimization (CRO) as part of your skills toolkit. It will set you apart from other marketers and help you get better results for clients.
Although it sounds simple enough, CRO can become complicated… real fast.
That’s why we assembled a crack team of the world’s best conversion experts to deliver this Workshop. You’ll get access to the latest ground-breaking conversion techniques, developed through extensive ad testing – collectively our speakers have spent over $1M on testing to bring you this hard-won wisdom.
You’ll walk away knowing:
The latest proven techniques working right now – no messing around with theories or high-level concepts
The critical parts of the funnel to optimize for the greatest return on investment
Actionable insights you can use in your business immediately
It’s no secret that 2020 was a tough year for many media buyers and business owners. And 2021 is shaping up to be even tougher. Big changes are coming to our primary advertising networks causing understandable panic among many advertisers.
Tracking cookies are dead – Google have confirmed that their Chrome browser will not support third party cookies in the future. Already banned by Apple’s Safari and Firefox, these tracking cookies will no longer deliver the vital data we need for retargeting and measurement.
Facebook iOS14 Privacy Issues – Zuck can stamp his feet all he likes, the truth is retargeting will never be the same on Facebook and data will not be as accurate
Google Ads reducing search query data – This is the latest in a string of moves by Big G to reduce your ability to optimize ad accounts
Don’t think this will be the end of it. We foresee more privacy changes in the future, making life even more difficult for the average media buyer.
Which is actually… GREAT news!
When there’s adversity, there’s also opportunity. Right now, there’s a perfect opportunity to seize the initiative and ‘steal a march’ on your competitors.
Whilst everyone else is running around like headless chickens, you can be taking action.
One of the best actions you can take right now is to improve conversions. This will insulate you from the expected drop in performance of digital advertising campaigns. Done properly, it could even lead to your campaigns performing better than ever before.
Just think, it’ll save you so much stress:
No uncomfortable conversations with your client, where you must explain the drop in leads and sales
No more worrying your key accounts are going to fire you at a moment’s notice
No begging clients for more budget to make up for lost sales
If you’re working on your own business (rather than agency-side) the stakes are even higher. Improving conversions will allow you to outcompete others in paid advertising AND improve results for your organic/owned media as well.
Turn up to client progress meetings, confident in your results and full of new ideas where the campaign can go next
Create new revenue streams from existing clients, without having to constantly find and qualify new leads
Have the confidence to work with larger and more exciting clients
At AdSkills, we’re proud to produce Rainmakers. We want you to succeed and will move mountains to help you achieve your goals. And when the going gets tough, we’ve got your back.
We can do this because we’re in the trenches ourselves. We’re continually running campaigns for ourselves and clients, not just spouting the latest theories.
Ready to up your game?
What price would you put on improving your conversion skills and becoming a Rainmaker?
If you could turn losing campaigns into high converting winners, what would that be worth to you?
What value would you put on finding one new client… who sought you out because your testimonials demonstrated you can convert strangers into customers?
Others have said I should be charging $2,000 for this training. After-all, it could easily translate into a 6-figure windfall for your business.
If you wanted to consult with our panel of conversion experts for an hour each, have your questions answered and walk away with a rock-solid execution plan, $2000 would be an absolute steal.
But I don’t want to charge that amount. I believe all media buyers should have the opportunity to get through the tough times ahead, regardless of whether you’re a seasoned veteran or a complete newbie.
That’s why I’m setting the early bird price for this Workshop at $249, increasing to $498.
Just think, if our team of conversions experts could help you produce just one blockbuster campaign, wouldn’t that be worth it?
On April 22, 2021 you could be walking away with a complete action plan to transform your campaigns and safeguard the future of your business.
Our Zoom Account Limits Us to 100 Seats
Unfortunately, our Zoom account can only hold 100 people.
Which we are fine with, it would be too hard to answer questions and actively provide real mentoring to more than that anyway.
Yes, it will be recorded so you can watch any time.
Even use it to train your team or future writer.
However, once we sell the 100th workshop ticket we will be forced to remove the buy button.
If it’s still here (below) then you still have time to get in..
PLUS THESE 3 BONUSES
50 Ads & Landing Pages That Made Their Founders Millions - Value $99
We made a PDF of every winning ad and landing page for 50 companies that made their founders millions.
Along with the PDF you'll get a .ZIP file with all 50 of the original ads. This will make a great little swipe file and great for using as examples when you want to hire someone to make a new ad for you.
I made sure to include all kinds of different types of businesses that way everyone could benefit. Includes health supplements, ecommerce, software, finance, biz op, and more.
2 Homerun Case Studies - Value $398
Get access to full scripts of 2 different homerun Facebook S3 campaigns, directly from my personal vault. These posts have generated over $100K in sales... each.
You'll see, first hand, how these seemingly simple applications of the S3 method worked so well... and you get to ask me how to adapt them for your own use.
It's like getting 2 goldmine maps, which you can use for your own business... then, recycle, rinse & repeat... over and over again.
Using The Famous Agora Copy Club Training in your Agency. Value $498
The Agora Copy Evaluation process is the secret weapon of pro-copywriters. I’m going to show you how you can use it in your business to level-up your creative.
You’ve heard the phrase “The Money is in the Editing”. It’s very true, and this process to evaluate your creative has been refined to get group feedback on your copy without it feeling like an attack on the writer.
Ed will run this as a bonus webinar and we’ll package it up and make the training and support materials available for you to download.